Amethis and Retail Holding (the parent company of Label'Vie) jointly invest in the “Compagnie de Distribution de Côte d'Ivoire” (CDCI), the number 2 food distribution Company in Côte d’Ivoire

08 Dec 2014

Amethis Finance and Retail Holding (the parent company of Label’Vie Group) jointly invest in CDCI, the number 2 food distribution Company in Côte d’Ivoire, thus building a long-term partnership to support the Company’s development in Côte d’Ivoire and in the Sub-region.

The Company was acquired from Unilever in 2002 by Mr Yasser Ezzedine, an Ivorian and Lebanese entrepreneur, pioneer of the Ivorian food distribution sector. CDCI operates under four brands: CDCI Gros, CDCI Demi-gros, King Cash and the Leader Price franchise. Over the past decade, Mr Ezzedine allowed the Company to achieve a large national coverage based on a strategy of proximity centered on the low to middle income customers. The Company has significantly expanded its network from 12 shops in 2002 to 127 shops in 2014 with a presence in Abidjan and the interior of Côte d’Ivoire.

“The Group CDCI is ideally poised to benefit from the Ivorian economic recovery and the rise of a middle class with an increasing purchasing power in a market still characterized by a low penetration rate of the modern distribution ”, as underlined by Khady Kone-Dicoh, Investment Director at Amethis.

In this transaction, Amethis successfully managed to build a partnership between CDCI and Label’Vie, the number 2 of food distribution sector in Morocco. According to the co-founder and the Managing Partner of
Amethis Laurent Demey, “Amethis is proud to support this long-term partnership between two major actors of the distribution sector in Africa”. Label’Vie and Amethis will together bring a strategic and operational
expertise to CDCI, support the Company’s development in Côte d’Ivoire and the Sub-region and actively participate to the Company’s governance, with the ambition for the company to become an African leader in the distribution sector.

For more, please see here.

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