Carlyle acquires South African clothing and promotional products supplier

28 Sep 2016

Global Alternative Asset Manager, The Carlyle Group (Carlyle), today announced that it has agreed to acquire a majority share of Amrod, a fast-growing supplier of promotional products and clothing, serving distributors in South Africa and neighbouring countries. 

Funding for this investment will come from the Carlyle Sub-Saharan Africa Fund, while the three founders of the business will reinvest alongside Carlyle. The transaction is expected to close in 2016, subject to regulatory approvals. Further financial details were not revealed. 

Founded in 2000, Amrod has grown organically to become one of the largest promotional products suppliers in Sub-Saharan Africa.  The product offering includes promotional gifts and clothing across many categories, with the large majority of products branded in the company’s state-of-the-art in-house facility.

Eric Kump, co-Head of the Carlyle Sub-Saharan Africa Fund, said: “Carlyle is delighted to invest alongside the founders of Amrod.  Amit Brill, Nimrod Barlev Craig Friedman and their talented management team have built a high quality company with a loyal customer base.  We will work to take customer service to the next level and explore geographic and product expansion.”

Braam Verster, a Director of the Carlyle Sub-Saharan Africa Fund, commented: “Through capital investment and acquisitions, we think the company has terrific growth potential. We are particularly excited about the new state-of-the-art warehouse, production facility and showroom that is due to open in January. We believe it will allow the company to improve its lead times and serve additional countries in East and West Africa.”

The founders commented: “We are excited and optimistic about our partnership with Carlyle.  Carlyle brings a strong combination of pan-African experience and global reach, which will support our growth ambitions in the region.  We are confident our existing customers will benefit from our strengthened offering and we look forward to bringing Amrod products and services to customers beyond South Africa.”

For more information, please see here.


About The Carlyle Group
The Carlyle Group is a global alternative asset manager with US$176bn of assets under management across 128 funds and 170 fund of funds vehicles as of June 30, 2016. Carlyle’s purpose is to invest wisely and create value on behalf of its investors, many of whom are public pensions. Carlyle invests across four segments – Corporate Private Equity, Real Assets, Global Market Strategies and Investment Solutions – in Africa, Asia, Australia, Europe, the Middle East, North America and South America. Carlyle has expertise in various industries, including: aerospace, defense & government services, consumer & retail, energy, financial services, healthcare, industrial, real estate, technology & business services, telecommunications & media and transportation. The Carlyle Group employs more than 1,650 people in 35 offices across six continents.

About the Carlyle Sub-Sahara Africa (SSA) Fund
Established in 2012 the Carlyle Sub-Saharan Africa Fund, with US$698mn of committed capital, has invested almost US$300mn to date across a variety of industries, including logistics, agribusiness, mining services, retail and financial services, and across a variety of geographies, including Mozambique, Nigeria, South Africa, Tanzania, and Zambia. The fund makes buyout and growth capital investments in private and public companies from offices in Lagos, Nigeria and Johannesburg, South Africa.

The Carlyle Group
Catherine Armstrong
Phone: +44 207 894 1632

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