This investment is an addition to L’Oréal’s previous investments in venture capital funds (Partech International Ventures, Founders Factory, Raise Investissement).
L’Oréal will thus be able to forge partnerships with start-ups and entrepreneurs active in the development of innovative products and services that facilitate access to consumers located in remote areas or informal environments.
“With Partech Africa, we want to support these talented entrepreneurs who invent new technological uses in all areas, distribution and consumption,” said Alexandre Popoff, Executive Vice-President Eastern Europe and Africa, Middle East. “L’Oréal is very happy to contribute to the development of young companies in Africa and to seize what is starting.”
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